Aromatic China Tour
I joined the “Aromatic China Tour” as its event photographer and short film producer, working closely with Nescafé China’s branding team across five major cities.
I filmed movement, light, and passing crowds, shaping fleeting moments into short videos made to travel — from streets and event spaces into millions of personal screens. These fragments of time reached over 6 million views and sparked more than one million interactions on TikTok and Rednotes.
What began as a series of physical gatherings became a visual journey, where brand, people, and rhythm briefly met, then continued to circulate long after the events had ended.
